Why monitor social media?
Social media use has become an embedded part of daily life in a digital society. Most organizations don’t mind the occasional brain break, but when an employee is using work hours and a work machine for social media activity, it presents some challenges.
Beyond time and activity tracking, there are a number of ways social media could be misused. For example, are announcements being made about private corporate developments? Are activities or language harmful to your organization or coworkers?
When an employee chooses to use work machines for social media activity, it can change the conversations– and the potential impact of their online actions.